Savana was contracted by DAITCO, a retail group in Saudi Arabia that operates Loft Design By… retail locations, to provide market research, brand selection and brand negotiations.
Savana led the marketing strategy for Loft Design By … by creating social media marketing plans and key influencer events. The newest store opened in October 2015, and the first VIP of Fall/Winter Collection event was held in November 2015 where over 60 VIP clients attended, driving more than 50,000SAR in sales on the day of the event.
About Loft Design By…
Loft Design By … is a boutique clothing retailer with an emphasis on socially and environmentally conscious manufacturing and sourcing of clothing and apparel. The company currently has 16 brick and mortar locations in France, Luxembourg and the U.K. as well as an e-commerce store.