Freddy, the Art of Movement logo

Savana holds the exclusive rights for the Freddy brand in Saudi Arabia and launched the brand’s e-commerce channel. With plans for brick and mortar pop-up stores, Freddy will offer consumers a truly omni-channel shopping experience.

About Freddy S.P.A.

Freddy is synonymous with sport and passion for movement. Set up in 1976 by Carlo Freddy, it established itself as a leader in professional footwear for dance and gymnastics, evolving throughout the years into a complete apparel collection.

Much like a great sporting accomplishment, the Freddy story is made up of milestones and new challenges that have led Freddy to become a benchmark in both fitness and fashion. Freddy’s strength is expressed by its unique philosophy “The Art of Movement”.

Freddy dance apparel store interior mannequins and merchandise

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